The Depression and the New Deal Essay Example | Topics and Well Written Essays - 1750 words

The Depression and the New Deal - Essay Example When Roosevelt assumed office in 1933, he displaced a president who had failed to solve the riddle of 20th-century presidential communication: how to mobilize a mass public separated from him by time and space. Indeed, it is unclear that Herbert Hoover even recognized his dilemma. For most of his presidency, Hoover preferred to confine his interactions to Washington elites; he preferred not to address the national public. Throughout his presidency, he held to his belief that the depression of 1929-1939 was a consequence of economic laws and cycles, and that, consequently, his time was best spent making policy rather than communicating with the public1 (Schlesinger 1957 cited in Carcasson 1998). During the presidential campaign of 1932, Hoover rejected a suggestion that he make a series of 10minute radio addresses, saying that it was "difficult to deal with anything over the radio except generalities, without embarrassing actual accomplishments that are going forward" (cited in Abbott 1990). In contrast, Roosevelt was determined to use the new medium of radio to establish a firm relationship with the public. It was during his term as governor of New York, from 1928 to 1932, that Roosevelt developed a rationalized system for using the radio to establish a relationship with the public (Peters 2000). Roosevelt created an efficient, systematic, and predictable publicity system, one that was acknowledged at the time to be the slickest peacetime publicity effort ever seen in U.S. politics to that date (Ward 1999). Besides promoting positive newspaper coverage of the New Deal, an important function of this coordinated activity was the projection of Roosevelt's personality to the public. Its message was that the New Deal was taking positive, effective measures to help people, and the President was firmly in control of, and responsible for, this process. The organized nature of these publicity efforts carried over to the production of the Fireside Chats. According to Fine (cited in Sussman & Daynes 2004), much like radio and movie scripts, the Chats were produced by committee. Various groups of officials, from departmental officials to cabinet members to advisors who held no official government position, participated in their production. Each group produced information that was funneled to a central group charged with putting the pieces together. Fine went on to note that President Roosevelt read each draft, paying careful attention to word length and the number of s's1. He wanted short, simple statements, with no abstractions, or what he called "weasel words." He paid careful attention to the rhythm and timing of each speech, speaking each draft out loud to ensure a proper pace. He often wrote the conclusion himself, so as to end on a proper "high" note. Throughout, he used the public opinion data collected by his staff to fashion h is appeal in ways likely to resonate with his mass audience. The resulting chat, looked much like a "cuesheet for a stage play. All the signals were clearly marked: the pauses by dashes, the word to be emphasized is underlined, the phrase marked for special treatment1". In their structure,

The Normal Distribution and Probability Research Paper

The Normal Distribution and Probability - Research Paper Example The variable of interest, as with any other ratio variable, has a true zero point. That is, it is possible for a participant to not type any word in one minute but may not be able to type any lower than that value. This true zero point is what separates interval level variables from ratio level variables (Agresti & Finlay, 2009, p. 107). Ratio level of measurement is considered the highest level of measurement because many descriptive statistics computations and inferential statistics techniques may be performed on such measures (Cohen, 1988, p. 53). Specifically, it is possible to find the mode (though not applicable on this particular example), median, mean, range, maximum, minimum, and standard deviation for ratio level measures. This variable is normally distributed because the values that it takes may be scattered on a plot, approximating a symmetric bell-shaped curve (Kazmier, 2004). That is, the graph is more concentrated on the central values and symmetrically decreases on both side of the bell-shaped graph. This is possible because more people can type the â€Å"average† range of values for words per minute and as these values go to the extremes (whether extreme high or extreme low), fewer people fall into those values. In terms of central tendencies, it is to be expected that the mean, median, and modal value for number of words typed per minute would be most likely the same value (Agresti & Finlay, 2009). Furthermore, since the sample size is quite large, normal distribution of data points almost always follows (Rubin, 2009). In a normal distribution, the probability value of a particular score is the likelihood of that score occurring in the sample data (which may be carried over to the population). In this particular example, it is the percentage of participants that typed a particular number of words per minute. Moreover, a

Causes and Effects of the Second Boer War

Causes and Effects of the Second Boer War THE SECOND BOER WAR â€Å"Account for the outbreak of the South African War† Table of Contents (Jump to) Part I: Outline; Part II: Background to the War; Part III: The Jameson Raid; Part IV: Aftermath of the Raid; Part V: Course and Effects of the War References ________________________________________________________________________ Part I:  Outline This paper is a descriptive narration of the Second Boer War, also called the South African War. Since the crux of the thesis question is the actual outbreak of the war, this paper lays emphasis to its background, which dates to the time of rivalry between the Afrikaners and the British in South Africa. In this part, a reference to the First Boer War becomes unavoidable, because understanding the second war without relation to the first war is without foundation, since the two constitute a continuum of events. However, the description of the first war is very brief. In devoting greater space to the second war, it explains this from its starting point, the policy of heavy taxation on the high number of uitlanders by the beleaguered Boers. It then makes a detailed exposition of the episode that actually precipitated the war, the Jameson Raid, with an illustration of the event, the people involved in it, and the importance of this event. It then proceeds to illustrate the significant st atistics of the war, its results and its legacy. Part II: Background to the War   A proper understanding of the Boer War necessitates a look into the backdrop of the history of colonisation of the continent by European countries and their stiff competition with each other for control. Following British attempts to dominate the Afrikaners or the Boers, consisting mostly of the Dutch in the early part of the 19th century, the Afrikaners fled eastwards in large numbers in search of empty lands, in an exodus called the ‘Great Trek’, (Walker, 1934, p. 59) where they came into confrontation with Zulu tribal warlords, subdued them and created the independent territories of Natal, Transvaal and Orange Free State. The chance discovery of diamonds in Kimberley accentuated Afrikaner-British hostility. It was in this scenario that the British tried to defeat the Afrikaners for control of these mines. In January 1879, the Zulus, numbering 22,000 routed the British comprehensively. Although they were able to re-establish their hold in just six months, a regrouped r esistance under the premier, Paul Kruger in late 1880-early 1881 captured Majuba, a British stronghold, signalling British defeat in what is referred to as the First Boer War. (Chamberlain, 1996, pp. 267-282) The roots of the Second Boer War were also economic in nature, and reached their full potential for conflict under some individuals committed single-mindedly and almost fanatically to the growth of the British Empire. As Britain was licking its wounds, the discovery of another precious metal, this time gold, in Witwatersrand ignited its appetite for conquest. The most important figure around whom the second war revolved was Cecil Rhodes. This quintessential imperialist and diehard believer in Anglo-Saxon racial superiority, who made his fortune at the Kimberley mines and had become a millionaire at 24, scaled the political ladder of South Africa with luck, enterprise and guile. He also fitted the bill in the context of the dynamics of the empire at the time. When the empire felt it was losing out rapidly to America and Germany in terms of industrial growth and the navy, its pride, it tacitly encouraged such self-financed, maverick entrepreneurs in opportunities such as those present in Kimberley. (Denis Judd, 1996, pp. 117-119) Cecil Rhodes, referred to sometimes as the ‘Colossus of Africa’, could take credit for giving the British Empire two new eponymous colonies, having a country named after him, and rising to become one of the world’s richest man of his time. (Daily Mail, 14th Sept. 1996, p. 32) Rhodes was one of the several people from many nations who had come to exploit these mines and build a fortune; these outsiders, or uitlanders, as they were called, soon started outnumbering the Boers, by a ratio of anywhere between 4:1 and 10:1. The Boers, apprehensive about losing their clout, denied them franchise, which the uitlanders saw as a rejection of a right; Kruger’s rationale for denying them the franchise was that if they were given it, they might demand the Republic, too. The more glaring reasons were economic and social, for most of the money that was being made from the mines was reaching foreign hands. (Marais, 1961, pp. 1 and 2) So, the government of Kruger passed laws discriminating against the uitlanders, most of whom were British. These laws required lengthy periods of residence to qualify for the franchise, levy of excessive taxes, and exclusion from the lucrative liquor trade, in which the Boers held monopoly. (Olson Shadle, 1996, p. 46) The social factor was no less important –the gold that was struck in the Rand was in the most backward area of the Republic. The Boers who had been living here were poor, and were graziers for several generations. This stood in stark contrast to the highly urbanised and educated average uitlander gold prospector, irrespective of which country he came from, thus aggravating the difficulty in assimilation with the uitlanders. (Marais, 1961, pp. 1 and 2) Part III:  The Jameson Raid Deciding to launch a direct, frontal attack on the Boers right into the heartland of Transvaal to teach them a lesson for their acts was Leander Starr Jameson. A doctor by profession, he had earned Rhodes’ trust and had risen to the position of Resident Commissioner immediately after the absorption of the important British territory, Bechuanaland, into Cape Town. (Sillery, 1952, pp. 77, 78) Owing accountability to Rhodes and not to the Crown, Jameson carried out what was to become one of the most important milestones in the colony. (1963, p. 108) The enterprise had the blessing of Rhodes, who was now the Prime Minister of Cape. With the huge resources and money he had at his disposal, he sponsored a major part of the raid. His motive for backing the raid was to remove the homespun and uneducated Boers once and for all from the mining business and the political establishment of Transvaal, and to unite all the uitlanders under the British banner. (Olson Shadle, 1996, p. 46) He helped Jameson purchase guns; these were transported legally till as far as Kimberley, till where he held command. Beyond this point, they were transported under camouflage using the De Beers Company which he owned, as conduit. (Rotberg Shore, 1988, p. 265) The plan was to attack the government from Pitsani, a coveted and extremely crucial area on the border with Transvaal. Rhodes took a little time to fix the date for the raid; during this time, Joseph Chamberlain, Colonial Secretary, was aware that the raid was being planned, and that a force had been stationed already on the border, but was not sure when it would materialise. (Lockhart Woodhouse, 1963, p. 314) The High Commissioner for South Africa, Sir Henry Loch, too, calculated that a British occupation of the Transvaal was the surest way of reasserting its supremacy. The suspicion in London at this time was that the Kruger administration was in close contact with the German Kaiser, Wilhelm II, and that their alliance would wreck Britain’s interests. They also feared German designs on another important post, Delagoa Bay. In a situation like this, Chamberlain had expressed with apprehension the feeling that â€Å"[t]he German inclination to take the Transvaal under (Boer) protection is a very serious thing. To have them meddling at Pretoria and Johannesburg would be fatal to our position and our influence in South Africa† (Robinson, Gallagher Denny, 1961, p. 419) It was speculated that the raid would happen anytime in the middle of December. The date placed Chamberlain in a piquant situation, since his mind was preoccupied with the spat England was having with the US over the Venezuelan border. If the raid got postponed, his attention towards an equally pressing matter would have been diverted, and his position endangered. Accordingly, he wanted the raid to either happen right then, or be postponed for a year or two. On the other hand, Rhodes kept vacillating because he wanted the raid to take place on December 27, when a national conference of Kruger’s party, the National Union was to take place, which would divert the Boers’ attention. Jameson, however, was restless; he was already up in Pitsani with members of the Mashonaland Mounted Police, and with 300 other police in Bechuanaland. His logic was that if the raid got postponed beyond the first week of January, the Boers would get scent of it. Sensing that the disagreement ov er the issue of the date would be fatal to the execution of his plan, he took the plunge himself, and started the attack on December 29, taking the Boers by surprise, but also causing utter shock and disbelief in Rhodes and Chamberlain. (Lockhart Woodhouse, 1963, pp. 315-324) Part IV:  Aftermath of the Raid Far from having the desired result, the plan that Rhodes, Chamberlain and others had devised went awry. Rather than intimidate the Boers, it jolted them into action. First, the army led by Kruger humiliated the doctor and took him captive. (Cecil, 1989, p. 285) By 1899, the Boers’ retaliation, led again by Kruger, had turned into a full-fledged war against the British, an outcome that came to be known as the Second Boer War. Britain fought this war, the culmination of the frantic efforts of three competing European powers, Britain, France and Germany in the great game for the control of Africa, known by the popular appellation, ‘Scramble for Africa’ because what was at stake was not only wealth, but the very prestige of the British Empire. (Pakenham, 1993, p. 105) Starting with an army of 12,000 compared with the nearly 60,000 on the Boer side, the British sustained heavy losses initially, when the Boers invaded the British strongholds of Natal, Rhodesia and Cape Colony, in addition to laying siege on Ladysmith, Mafeking and Kimberley. It was when Lord Frederick Roberts replaced Sir Redvers Bullers as Commander-in-Chief that fortunes gradually began to change. (Olson Shadle, 1996, p. 46) When the Boers seemed unrelenting, within the first six months, Britain’s ablest commanders, Paul Roberts and Kitchener, led a great battle, in which they defeated Kruger. The Boers were compelled to surrender Pretoria, as also retire from Natal and Cape Colony. Although Kruger fled into exile, the Boers continued to resist through guerrilla warfare and frustrate the British. It was not until 1902 that they could finally put an end to the war. (Townsend Peake, 1941, p. 86) The outbreak of the war led to Rhodes’ resignation as Cape’s premier. (Williams, 1921, p. 270) Part V:  Course and Effects of the War The longest war Britain ever fought in the span of a century between the fall of Napoleon in the Battle of Waterloo in 1815 and World War I, the Second Boer War was exorbitant for the nation, costing it well over  £ 200 million in taxpayers’ money. The war, during whose course Britain deployed close to half a million men, consumed 22,000 of them, and about a third of this casualty figure on the Boer side. It had a combination of regular and guerrilla warfare. Initially, both sides fought regular field battles; it took the British side almost a year to capture the two capitals, Bloemfontein of Orange Free State and Pretoria of Transvaal. This was the time needed to quell the regular army, but once the two republics resorted to guerrilla tactics to neutralise the loss of their capitals, fortunes reversed. So consummate was the skill of guerrilla tactics on the Boer side that Britain had to take on more than 30,000 of such expert guerrilla fighters in two countries, about the s ize of Western Europe. (Pakenham, 1993, p. 107) The British sought to bring the Afrikaners down to their knees by following a highly controversial policy of imprisoning the wives and children of these guerrilla fighters in concentration camps. This policy was carried out to offset the guerrilla tactic of living off the lands and returning to the farmsteads whenever they ran out of supplies of food and water. (Grundlingh, 1999, p. 21) Unable to survive in the hostile and unhygienic conditions in these camps, close to 28,000 died, in addition to 14,000 slaves. (Pakenham, 1993, p. 107) The enormity of this toll can perhaps be understood if one were to take into account the total population of Afrikaners in the region at that time –it was roughly 10 times the number that lost their lives. In other words, in less than just three years, the population was reduced by a tenth. Some analysts see this is a real forerunner for the concentration camps the Nazis put in place some decades later. Only the size and number of the concentration varied; they were both based on the same ultra-nationalistic, jingoistic designs. (Grundlingh, 1999, p. 21) The political map of Southern Africa was redrawn, by which two districts were annexed from the Transvaal and attached to Natal, in addition to a substantial portion of a third. (Marais, 1961, p. 3) One of the bitter legacies of this war was that rancour was so deeply entrenched in the minds of the Afrikaners towards the British that they would not even have any interaction with each other for nearly the next four decades. (Grundlingh, 1999, p. 21) The war showed up the true nature of British involvement in the country –a greed for gems disguised in the insignificant, near non-issue of citizenship rights for the uitlanders. It also showed the extent to which the British government had fallen prey to the business interests of the mining industry that a handful of Englishmen and Jewish businessmen had come to capture. (Hale, 1940, p. 193) By the terms of the treaty that ended the war, the Vereeniging Treaty, the British agreed to favourable terms, respecting the wishes of the Boers. Among these were liberty to continue with the Dutch language, self-government later to Transvaal and Orange Free State, and no special taxes for meeting war costs. Despite the enormity of the costs, the war and the following treaty paved the way for the union of South Africa. (Townsend Peake, 1941, p. 86) Britain agreed to pay up  £ three million as compensation for the loss of lives, and a loan of  £ 35 million towards reconstruction costs. The victory turned out to be a pyrrhic one, as it led to a complete loss of face politically, since self-government was restored in the two republics, and they would be incorporated into a South African Dominion with total freedom, the same as that enjoyed by nations such as Australia and Canada. (Pakenham, 1993, p. 107) References Benson, J. D., (1996), B., In Historical Dictionary of the British Empire, Olson, J. S. Shadle, R. S. (Eds.) (pp. 93-229), Greenwood Press, Westport, CT. 1996. â€Å"Can TV Really Capture the Incredible Adventures of the Colossus of Africa?†, The Daily Mail (London, England), September 14, 1996, p. 32. Cecil, L., (1989), Wilhelm II: Prince and Emperor, 1859-1900, University of North Carolina Press, Chapel Hill, NC. Chamberlain, J., (1996), VI, â€Å"Boers and Britons in South Africa, 1890-1902.† In Divide and Rule: The Partition of Africa, 1880-1914 (pp. 261-330), Praeger, Westport, CT. Grundlingh, A.,1999, â€Å"The Bitter Legacy of the Boer War†, History Today, Vol. 49, p. 21. Retrieved April 24, 2006, from Questia database. Hale, O. J., (1940), Publicity and Diplomacy: With Special Reference to England and Germany, 1890-1914, D. Appleton-Century, New York. Lockhart, J. G., Woodhouse, C. M. (1963), Cecil Rhodes: The Colossus of Southern Africa, Macmillan, New York. Marais, J. S., (1961), The Fall of Krugers Republic, Clarendon Press, Oxford. D. J., (1996), Empire: The British Imperial Experience from 1765 to the Present, Basic Books, New York. Olson, J. S. Shadle, R. S. (Eds.)., (1996). Historical Dictionary of the British Empire, Greenwood Press, Westport, CT. Pakenham, T., (1993), 5. â€Å"The Boer War†. In Great Powers and Little Wars: The Limits of Power, Ion, A. H. Errington, E. J. (Eds.) (pp. 105-120), Praeger Publishers, Westport, CT. (1963), 4. â€Å"The Age of Rhodes.† In The Politics of Partnership (pp. 75-120), Penguin Books, Baltimore, MD. Robinson, R., Gallagher, J., Denny, A., (1961), Africa and the Victorians: The Climax of Imperialism in the Dark Continent, St. Martins Press, New York. Rotberg, R. I., Shore, M. F., (1988), The Founder: Cecil Rhodes and the Pursuit of Power, Oxford University Press, New York. Sillery, A., (1952), The Bechuanaland Protectorate, Oxford University Press, London. Townsend, M. E., Peake, C. H., (1941), European Colonial Expansion since 1871 (W. C. Langsam, Ed.), J. B. Lippincott, Chicago. Williams, B., (1921), Cecil Rhodes, Henry Holt Company, New York.

The Evolution Of The Pc And Microsoft Essay -- essays research papers

The Evolution of the PC and Microsoft   Ã‚  Ã‚  Ã‚  Ã‚  Xerox, Apple, IBM, and Compaq all played major roles in the development of the Personal Computer, or  ³PC, ² and the success of Microsoft. Though it may seem so, the computer industry did not just pop-up overnight. It took many years of dedication, hard-work, and most importantly, thievery to turn the personal computer from a machine the size of a Buick, used only by zit-faced  ³ nerds, ² to the very machine I am typing this report on.   Ã‚  Ã‚  Ã‚  Ã‚  Xerox started everything off by creating the first personal computer, the ALTO, in 1973. However, Xerox did not release the computer because they did not think that was the direction the industry was going. This was the first of many mistakes Xerox would make in the next two decades. So, in 1975, Ed Roberts built the Altair 80800, which is largely regarded as the first PC. However, the Altair really served no real purpose. This left computer-lovers still yearning for the  ³perfect ² PC...actually, it didn ¹t have to be perfect, most  ³nerds ² just wanted their computer to do SOMETHING.   Ã‚  Ã‚  Ã‚  Ã‚  The burning need for a PC was met in 1977, when Apple, a company formed by Steve Jobs and Steve Wozniak, released it ¹s Apple II. Now the nerds were satisfied, but that wasn ¹t enough. In order to catapult the PC in to a big-time product, Apple needed to make it marketable to the average Joe. This was made possible by Vi...

McDonald’s global marketing strategy Essay

1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular, how does McDonald’s approach the issue of standardization? McDonald’s has become the most famous and successful fast-food restaurants all over the world. The concept of fast food and American-style food (burgers, fries) has conquered the world. We can talk about standardization regarding Mcdo’s strategy: the marketing mix is basically the same. Products:Fast food, American food (Burgers, fries and soda) Price:Cheap, â€Å"Burger Index† * Promotion:American style, mass communication, attract children, same brand name, colors and logo Place:Quick service, crowded area However, we cannot speak about a total standardization since McDonalds has adapted its menus, declining its marketing mix regarding some aspects of the local cultures. * The expansion and standardization of the hamburger has led to the creation of a price index that can be used as an economic reference between different countries known as the Big Mac Index. 2. Do you think government officials in developing countries such as Russia, China, and India welcome McDonald’s? Do consumers in these countries welcome McDonald’s? Why or why not? We would think that McDonalds would have trouble to locate in countries with very distant customs or rather reluctant to the American way of life. But the brand had a very good concept. McDonalds was also a way for these countries’ population to eat copiously for small budgets. When McDonalds opens its first restaurant in Russia, the company creates its own supply chain, including farms, within the USSR. For political reasons, McDonald’s Canada was responsible for this opening, with little input from the U.S. McDonalds has managed to gain the trust of local authorities and local population by working with agricultural producers to develop local supply food sources. Mentalities and cultures have also evolved a lot, since the beginning of globalization. In Asia, young people quickly join this way of eat, because it was much more modern. However, McDonalds didn’t deny the significant food’s customs: In 1996 when McDonald’s entered in India for the first time, it offered a Big Mac made with lamb called the Maharaja Mac. 3. At the end of 2003, McDonald’s announced it was selling the Donatos Pizza unit. Then, in 2006, the Chipotle chain was spun off. In light of these strategic actions, assess McDonald’s prospects for success beyond the burger-and-fries model. MacDonald’s wanted to reassert itself in its core business: burger and fries. So they decided to focus on their basic concept and to abandoned businesses they believed to be complimentary. This strategy of specialization allows: A cost-leadership An improvement of productivity A leader’s statue in terms of innovations An excellent market’s knowledge To give clear brand’s identity and goals better defined In doing so, they wanted to reestablish themselves as the reference n ° 1 of burger & fries’ fast-food. 4. Is it realistic to expect that McDonald’s – or any well-known company – can expand globally without occasionally making mistakes or generating controversy? Why do anti-globalization protesters around the world frequently target McDonald’s? I think that a company can expand globally without necessarily making big mistakes. But in this case, that company should invest a lot of money in marketing research upstream but also continually to be always aware of the local environment. The local as well as general decisions must take into account all collected data. Here is the reason why there are sometimes mistakes. It is an intricate process, which requires time and money. But it goes without saying, that each operation must be consistent with each marketing’s location. Regarding McDonald’s, it is normal that all novelties proposed haven’t always been liked because country’s food, tastes and eating habits are very variable depending on each population. McDonald’s has been very performing in finding a basic menu that pleases almost everyone. This is that power which has Mcdo, to standardize eating habits, that scares anti-globalists. In fact, food is often a dear element to ones who wish to preserve their cultural identity. Finally, I guess it is possible to be accepted worldwide, but it is risky to alter the traditions of the foreign country in which the company want to establish itself. Case 2: Acer’s strategy. 1. Acer’s strategy has been described as â€Å"divide and conquer.† Explain. Acer, founded in 1976 by Stan Shih, is the fourth computer manufacturer in the world. The Taiwanese group is specialized in manufacturing and commercialization of computers, monitors and other computer peripherals. The different brands of the group are: Acer, Packard Bell, Gateway and eMachines. Contrary to McDonalds, Acer has opted for a strategy of differentiation rather than standardization. Indeed, when Stan Shih uses the phrase â€Å"divide and conquer† it’s to highlight the group’s decision to preserve the identity and personality of each group’s brand and to use the privileged relation that these brands have built over the years with their own customers: Packard Bell targets the general public eMachines the large public â€Å"first price† Gateway targets larger companies Acer focus on mobility to attract both consumers and the SoHo market (Small office and Home Office) 2. How did the â€Å"global markets-local markets† paradox figure into Stan Shih’s strategy for China? Stan Shih decision to focus on the Chinese market is quite paradoxical regarding the â€Å"divide and conquer strategy†: The word â€Å"divide† is a paradox because Acer wants to refocus on the Chinese market, so the target will be much more homogeneous. And on the other hand, â€Å"conquer† is not the interest here because Chinese are already conquered. So the strategy division is quite paradoxical as far as â€Å"local markets† are concerned, because the population is more uniform. But this strategy is maybe very successful too at a local level. 3. Can Acer become the world’s third largest PC company, behind Dell and Hewlett-Packard? We can indeed imagine that Acer may become the world’s third largest PC company. Since the refocus of Acer in China, the results have been impressive. However, it must stand out from Lenovo. To grow its market shares, Acer must have a more global view and this will make the difference. If the group wants to change this ranking, he cannot restrain its strategy to the Chinese market. Acer should also improve its B to C, because it is more recognized in the world of B to B. Acer has to be more innovative and gain the trust of diverse populations. 4. Even before the current economic crisis deepened, growth in the U.S. PC market had begun to slow down. Despite strong competition from Dell and Hewlett-Packard, Acer’s U.S. market share increased from 1 percent in 2004 to 3.3 percent by the end of 2006. What are Acer’s prospects for gaining further share in the United States? It was difficult for Acer to enter in the US’ market: Dell and HP have a monopoly in the PC there. The United States expansion is very closely linked to the merging with the American computer hardware manufacturer Gateway, while the European move is related to the acquisition of the Packard Bell company. Acer’s intention is to offer a wide range of computers: the decision to keep the different brands by checking that they don’t overlap is an ideal combination. EMachines offers cheap desktop, Acer made cheap laptops and Gateway is located in the midrange and high end. This is probably what has allowed Acer to increase its market share, and it is probably thanks to its cheap range that the crisis hasn’t had any impact on its growth in the United States.

Becoming a Cosmetologist

Janae Benton English 12 Kujawski 7 March 2018 Becoming a Cosmetologist My long-term goals is to become a licensed Cosmetologist and to pursue a career in the field of Cosmetology. This dream began for me when I was fifteen years old; it started as a hobby. I would do my sisters hair, my mom's hair, and even my own hair. My passion for doing hair was further kindled by watching hair tutorials on Youtube and it inspired me to be more artistic. Right now, I'm working towards getting my GPA up to a 3.0 because I believe this will improve my chances for being accepted into a Cosmetology School. I believe that I will be a good candidate for a Cosmetologist. As I go after my lifelong dream, I want to know what are the necessary prerequisites needed in order to become a licensed Cosmetologist, in particular the educational requirements, as well as the character traits of successful people in this line of work , and employment opportunities within the industry. The standard requirements for being accepted into a cosmetology school is to have a GED or a high school diploma and be at least 16 years of age. The length of time to complete the program is as little as nine months or two years. They will be assessed with the scalp massages, styling, hair coloring, chemical treatment, and doing makeup. Occasionally, several cosmetology students starts off as a shampooer, in others words, as an volunteer worker.Benton 2 In the process of being a Cosmetologist you will need to study the health and hygiene in many salons such as bacteriology, sanitation, and first aid. Also they have some other training requirements in order to take the board exam. Supposing that if you don't attend for this program that it is not state approved then you will not receive your license. â€Å"There are plenty of programs that you may be interested in; it can be hair braiding, nail technician, or cosmetologist (hair, skin, nails, makeup)†. While working, you may have to spend a lot of time on your feet while working with clients. â€Å"A lot of client turns to either him or her for a recommendation about what styles or colors will work well for them.† To hold to the latest and greatest, you can complete the course throughout the year. â€Å"Numerous of Cosmetologist has earned the licensed and became business owners but not everyone gets to be an entrepreneur†. So there is plenty for you to start your own business. Many self-employed Cosmetologist start off when by renting a building in order to facilitate their business.